Customers are armed with more options and information than ever, including price comparisons.
The pressures of today’s market mean that, no matter how good a product or service you are selling, a strategy to improve profitability in consumer products must have three components:
A strategy optimized for the type of product you are selling.
A highly coordinated process across the supply chain that optimizes the product’s value and attractiveness to the end consumer.
The right balance between bricks and mortar and on-line retailing.
What you'll learn: